Why we exist
Our time is no longer truly our own. Commutes, toilet breaks, or just before you sleep - chunks of time disappear as you find yourself scrolling mindlessly. We tried all the “solutions” on the market, but they’re all built on a fundamental misunderstanding — screen addiction is not an individual problem, it can’t be solved alone.
There is a trillion dollar industry built upon monetising your attention, and the best way to do that is to get YOU addicted. Each notification, each scroll, each auto play is a feature scientifically designed to keep you hooked and override your self control. Against all this...
Fighting Science With Science
Most screen time blockers are just speed bumps , ignored and overridden. Together with psychologists and behaviour change experts, we created a solution that actually works, not just for you, but for the friends who keep you accountable.
Our Values
Why are we equipped to solve this problem?
We are six design engineers from Imperial College London who came together because we all love climbing and getting outdoors. Our expertise spans human-centred design, product development, and behaviour change, but more importantly, we've lived this problem firsthand, struggling with its impact on our mental health, productivity, and motivation to do what we love most.
What started as a solution for our friends has grown into something bigger - now, we’re ready to share it with you.
Serena
Asha
Isaac
James
Yoshi
