Competitor Research
We conducted an in-depth analysis of competitor websites, crowdfunding pages, and product offerings to understand market trends and positioning. For a more detailed breakdown of our findings, click here.
To understand user adoption and product offering better, we contacted our closest competitors, Opal and Unpluq. We connected with Caroline Cadwell, the former CEO of Unpluq for an hours discussion about her experience growing Unpluq to a million dollar company and our research on using social accountability combined with a physical key as a motivator for change.
“At Unpluq, we’ve invested heavily in innovation, with patents progressing through multiple rounds in the US and UK which in all honesty have been a real pain.”
“With the idea of combining a key with social accountability, while a little bit of shame can be a powerful motivator, it’s really important you speak to different psychologists or experts to do it the right way. Reach out to Dr Faye Begeti, she is a brilliant neuroscientist who I know has some strong opinions on this.”
Conversations with Opal & Brick, are scheduled for later this month to further understand our placement and Caroline has put us in touch with several researchers and experts in phone addiction.
Uh oh.
