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Our Key Numbers
What's the Ask?
Pricing Strategy
To supplement Snitch’s community-driven values and functions, a referral scheme was implemented as the baseline pricing model for subscriptions. Prices were validated through user testing, which also provided the insight that one-time payment options are strongly valued by some users.
Our pre-launch capital requirement is £78,505, but we intend we raise that through crowdfunding , grants, and bootstrapping to maintain equity.
To supplement Snitch’s community-driven values and functions, a referral scheme was implemented as the baseline pricing model for subscriptions. Prices were validated through user testing, which also provided the insight that one-time payment options are strongly valued by some users.
Top-Down Approach:
Europe and the US contain approximately 70% of the global mindful technology market. Since shipping is a significant contributor to our COGS, our focus right now is to capitalise on fewer large markets rather than all markets.
Bottom-up Approach:
Europe and the US contain approximately 70% of the global mindful technology market. Since shipping is a significant contributor to our COGS, our focus right now is to capitalise on fewer large markets rather than all markets.
*Where targeted users are people aged 20-40 (~144M), who recognize that they have a screen addiction (56%) and are actively seeking solutions for it (46.15%), and are above the median income (50%). All probabilities treated as independent for most conservative estimates.
Similar to the top-down approach justification, this age group was chosen as the most likely to admit they have a screen addiction. Targeting branding and advertising materials to this age specifically reduces our CACs.
Financial Reports
Details on our funding plans and our predicted financial position can be found on the financial report and P&L sheet.