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Competitive Landscape

From user testing, we found that homebrewed social screentime solutions, such as trading screentime passwords with friends, are highly effective ways to improve digital mindfulness. Pairing this with a hardware integration, which from expert interviews forces rational override (conscious decisions) and increased investment, Snitch carves out its own highly effective opportunity.

Snitch offers a unique take on digital mindfulness, integrating innovative playful community elements and reward systems with select, effective interventions from the existing landscape.

Non-app interventions

Traction

We've seen strong early momentum and excitement around Snitch, with 109 users already signed up for presale.

Our marketing channels are gaining traction, with our Instagram reels surpassing 600 views and a rapidly growing follower base of 88, increasing daily. On LinkedIn, Snitch has appeared in 2,300 searches, with 140+ profile views, signalling a growing industry buzz.

Beyond consumer interest, brand partnerships are taking shape— 4 brands have confirmed Snitch's presence at their major London events, while 5 companies are eager to explore mutual reward collaborations in the future. On the B2B front, TATA and two other companies have shown interest in offering Snitch as a well-being benefit for employees or student, reinforcing its value in improving focus and reducing digital distractions at scale.